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Paul Gustavsson appointed new CEO of Britax

The transition will be effective by the end of March 2015


  Britax, the global child safety product manufacturer, has appointed Paul Gustavsson as the new CEO. Paul Gustavsson is currently Vice President of Corporate Strategy & Alliances at Volvo Cars in Sweden and has previously held roles within Volvo Cars as Director of Global Product Planning.

Paul Gustavsson is succeeding Karl Kahofer. The transition will be effective latest by the end of March 2015. “On behalf of the entire Board of Directors I would like to welcome Paul Gustavsson, who since early 2013 has been part of the Britax Board and already knows our business very well. Paul has spent many years in the areas of safety and mobility, has enormous knowledge of industrial processes from his background in the automotive industry, as well as direct experience in developing business in China, one of our fastest growing markets,” says Ketil Eriksen, the chairman of Britax Group Limited.

Britax, whose portfolio covers a broad spectrum of products and systemic solutions from childrens’ car seats and baby carriers to children’s bicycle seats and prams, has been working in the car seat industry for over 40 years.

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