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15 new products nominated for the Nuremberg toy awards 2013

More companies have entered products, compared to 2012

  • Key4Communications

The excitement is mounting, because the tenth presentation of the Toy Award at the International Toy Fair Nürnberg is getting closer. In the race for the trophy, 227 companies entered a total of 380 products (versus 371 in 2012) before the fair. The figures show that the companies’ interest in the ToyAward has increased again over the previous year (179 participants).

A jury of experts comprising trade representatives and social and play educationalists nominated 15 innovative new products at the fair in the altogether five categories. This means three new toys or games per category take their marks.

The curtain will be raised at the opening ceremony of the Spielwarenmesse International Toy Fair Nürnberg, to take place today, when the product that has convinced the jury with its play fun, creativity, safety, material, and ease of understanding will be announced for each category.

The award-winning products then have the opportunity to play for the hearts of the professional audience. The five winning products will be on display in the Innovation Center in hall 4 from 30 January to 4 February where visitors can examine them and choose their personal favourite by scanning their entrance ticket. Spielwarenmesse will raffle an iPhone 5, an iPad and an iPod touch among the visitors taking part in the voting. The main winner, the ToyAward Traders’ Favourite, receives prize money of 20,000 euros for marketing his product. The winner will be announced at the closing press conference of Spielwarenmesse on Monday, 4 February.

Spielwarenmesse International Toy Fair Nürnberg expects similar figures compared to 2012, when the show gathered 2,776 exhibitors from 62 countries, as well as 76,055 visitors from 120 countries.

The following products have been nominated for the ToyAward 2013 in five categories:

Baby & Infant (0-2 years):
    Large Play Set In the Zoo / Habermaaß
    Stacking Wood Set C / GOTOY
    Tobbles Neo / Fat Brain Toy

Preschool (3-5 years):
    JoJo See You Simon Says / Silverlit Toys Manufactory
    Korxx 56 / Korxx Patricia Kuch
    Night of the Magic Shadows / Habermaaß

School Kids (6-10 years):
    4D Cityscape Time Puzzles / 4D Cityscape
    Bumm Bumm Balloon / Schmidt Spiele
    Kakerlakak / Ravensburger Spieleverlag

Teenager & Family (over 10 years):
    Evolution. The Origin of Species / RBG
    Live Kicker / Felix Finger & Marcel Führer
    Siku Racing / Sieper

SpecialAward of the Toy Fair Special Toys 3.0:
    Ipawn Pool Billiards / Jumbo Spiele
    Robome / Sablon Germany
    Sphero / Orbotix

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