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American Toy Fair records 5% spike in attendees

The show gathered 1,153 manufacturers

  • Key4Communications
04/03/2014

Nearly 26,500 toy professionals from 94 countries flocked to New York City to participate in the American International Toy Fair, owned and operated by the Toy Industry Association (TIA), and held between 16-19 February. The show was held in a record-breaking 414,060 net square feet of exhibit space and welcomed an 11% surge in international buyers, an 8% rise in exhibitors, and a 5% spike in overall attendees, that took good note of the toys showcased by the 1,153 exhibiting manufacturers, distributors, importers and sales agents, as well as of the top toy trends for 2014 – which include Larger than Life, Full STEAM Ahead!, RC Rampage, Frightfully Fun, Retro/Back-to-Basics and Custom Built.

Nearly 10,000 buyers from more than 5,000 retail outlets were in attendance, including buyer delegations from 22 of the nation's Top 25 Toy Sellers, such as Amazon, Costco, eBay, Target, Toys 'R' Us and Walmart. The top five countries represented by the most buyers were Canada, Mexico, the U.K., Japan and Russia; notable increases in buyers from Malaysia, Taiwan, Nigeria and South Korea were also recorded.

"New York City is reclaiming its position as the toy industry's international center of gravity," said Carter Keithley, President and CEO of the Toy Industry Association. "Mass retail buyers, independent toy store owners, licensors and many others reported a highly successful, highly productive and very upbeat Toy Fair. Buyers from across the country and around the globe were writing orders. Many buyers and media reported that they spot more trends and are introduced to more diverse and highly innovative product lines at our North American show than at any other toy trade event."

"Toy Fair has once again proven itself to be a must-attend marketplace for anyone with a stake in the toy business," agreed Marian Bossard, TIA vice president of meetings and events. "The show provides brands with global media exposure, caters to retailers looking to revamp and diversify store shelves, and offers all attendees the chance to participate in world-class educational sessions and networking activities."

The next American International Toy Fair will take place 14-17 February 2015, also at the Jacob K. Javits Convention Center in New York.

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