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Amy Von Walter joins Toys”R”Us as Executive Vice President

She will also work for the global communications and public relations

  • Key4Communications

The toy company Toys”R”Us announced last march 7th, that Amy Von Walter will join the company as Executive Vice President, global communications and public relations, effective March 14th. This way, she will report directly to Chairman and CEO Dave Brandon. Von Walter reaches Toys”R”Us after working in Best Buy, where she was Vice President of Communications and Public Affairs.

In her new role, Amy Von Walter responsibilities will span both internal and external communication, which includes strategy of media relations, crisis management and brand reputation to the public and to the press. “The communications touches every aspect of our business and is especially critical as we strive to grow our brand presence throughout the world and make our culture a competitive advantage”, said Brandon. “Amy brings proven leadership experience at several global brands where she strategically and effectively communicated with key stakeholders. I am confident that she will be a strong collaborator across all of our company functions and that she will provide valuable guidance as we seek to expand the depth and breadth of our communications reach”.

Before joining the toy company, Von Walter worked in leading positions in corporate communications for Medtronic, Healthpartners and the Metropolitan Airports Commission, amongst other companies.

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