Entertainment celebrates Peppa Pig’s 10th Anniversary in the UK | Key4Communications | News

Entertainment One Licensing (eOne) today shares plans for an exciting slate of activity that will celebrate the 10th anniversary of Peppa Pig in the UK with consumers, retailers, broadcasters and licensees. Paying homage to the title of the show’s first ever episode all 10th anniversary tie-ins will be united by the theme of ‘muddy puddles’ which will be central to the creative used in packaging, design, content and marketing.

The show’s animation studio, Astley Baker Davies, is currently in production on an anniversary broadcast special. With a running length of 15 minutes, it will mark the longest episode in the show’s history and is scheduled to premiere on Channel 5 Milkshake! and Nick Jr. from November 2014.

Other celebrations include:

- Channel 5 Milkshake! will host ‘Peppa’s Party Week’ from 26th – 31st May with live on-air celebrations and competitions featuring a character costume in the studio every day that week.

- On Monday 2nd June Nick Jr. will launch a month-long interactive, ‘Oinkestra’ campaign. The participatory activity kicks off with an original, live-action promo encouraging parents to submit videos online of their kids ‘oinking’ to receive a downloadable Peppa activity pack.

- New 10th anniversary product launches are planned across all categories and will be bolstered by a variety of retail events. A wide range of licensees are on board to create special product ranges to tie-in with eOne’s ‘muddy puddles’ celebrations. These include: Character Options, Inspiration Works, Meld, Ravensburger and Giromax (toys); Penguin, Penwizard and Redan (publishing); Blues, Cooneen, Misirli and Roy Lowe (apparel), among many others for the homewares, stationery, creative play, and personal care categories. The products have already started to hit the market and will continue to roll out throughout the year.

- To drive sales and consumer engagement, the product launches will be supported by a special 10th anniversary promotion. Consumers will be encouraged to search for golden codes inside the special anniversary edition DVD, across selected websites, social media and live locations. These codes will allow consumers to redeem 5,000 Peppa Pig prizes.

All activity will be promoted by a year-long marketing and PR programme that includes party activity at major shopping centres and family destinations nationwide, a variety of promotional and experiential activity at retail, a completely refreshed official website, a social media initiative where fans pick their favourite muddy puddle episodes to form a compilation DVD released in July, a charity Splashathon with a major holiday tour operator, a themed event at new family festival Bounce in Richmond and national PR campaign including celebrity seeding and talent interviews with the creators and voice cast.