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Giochi Preziosi to manufacture toys for Calimero in Europe

The series premieres in Italy

26/03/2014

The new CGI animated series for Calimero has been released on the Italian channel Yoyo, RAI. The adventures of this character count with 104 episodes of 11 minutes and is also being broadcast on TF1, France.

Furthermore, the co-production of Gaumont Animation, Calidra, Campedelli, TV Tokyo, and Kodansha has appointed Giochi Preziosi as master toy for Europe. The company will develop the toy figures, accessories and playsets for the brand. In addition, the European licensing programme has signed other toys and games partners, such as IMC Toys, Simba - Dickie, and Androni Giocattoli.

In Italy, the programme has also reached agreements for games (Lisciani Giochi), publishing (Mondadori and Play Press), apparel (Apunis, C3V, MLP, and Oysho), and back to school (Accademia), among other companies and product categories.

Calimero was created in 1963 and before this new production already starred in 290 episodes which were seen by kids in the 70's, 80's and 90's in more than 80 countries. The new production will also debut in Super RTL (Germany), Disney Junior, TV Tokyo, Tele Quebec, and RTS (Switzerland).

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