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Google to revamp kid-focused products

YouTube and its search engine will change

  • Key4Communications
19/12/2014

Beginning next year, Google plans to create specific versions of its most popular products for kids aged 12 and younger. The products that are likely to see change are YouTube and its search engine, according to USA Today. Pavni Diwanji, the vice president of engineering charged with leading the new initiative, said to the newspaper: "We want to lay the foundation right, and then make sure every single part of Google is great for kids. They are the future, so why not give them the tools to let them create it."

Google processes 40 000 search queries a second, which translates to over 3.5-billion searches a day and 1.2-trillion searches per year worldwide. Assuming that a big chunk of those are children, suggests that bringing out child-friendly versions of its products is a pretty good idea. "The big motivator inside the company is everyone is having kids, so there's a push to change our products to be fun and safe for children," said Diwanji.

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