Jazwares to create NBA Heroes action figures | Key4Communications | News

Jazwares, licensed toys and electronics manufacturer, announced today a new licensing agreement with the National Basketball Association to create the NBA Heroes action figures, play sets and role play toys. The line will be available in the U.S. and Canada this fall.

This approach to professional basketball players will feature classic action figure attributes, fused with super-heroic alter egos. NBA Heroes will start its lineup with some of the NBA's top players including LeBron James, Kobe Bryant, Kevin Durant, Blake Griffin, Derrick Rose, Carmelo Anthony, and Deron Williams, with additional players coming soon. Releasing later this year, the fully-articulated figures will be done in six-inch scale proportionate to each player's height and build. The collection will be accompanied by a separate, feature-filled environmental play set.

"This line represents an exciting combination of high-profile, celebrity athletes and creative play, and introduces a new platform for toys and entertainment," said Laura Zebersky, executive Vice President Global Sales & Licensing, Jazwares. "The rich heritage of the NBA and our approach to NBA Heroes will bring a unique and compelling style of play that has not been done until now."