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LEGO to launch The Simpsons merchandise

The family house will hit stores in February


The LEGO Group has announced a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed LEGO minifigures inspired by the television series The Simpsons. In addition, Fox is scheduled to air a special LEGO episode of The Simpsons in May 2014 featuring Springfield and its cast of characters in LEGO form.

Scheduled to launch this February, the construction set will recreate the Simpsons family house in LEGO form. Also included in the construction set is the entire family: Homer, Marge, Bart, Lisa and Maggie along with neighbour Ned Flanders. A separate line of 16 LEGO The Simpsons minifigures will launch in all mass toy retailers in May 2014.

“We are thrilled to collaborate with Fox during the 25th anniversary year of The Simpsons,” said Jill Wilfert, vice president licensing and entertainment at The LEGO Group, who added, "We are also excited that The Simpsons will be created in LEGO form, truly bringing this partnership to life.”

“Our partnership with LEGO is the perfect addition to the range of product lines that will be introduced globally in celebration of this great milestone achievement in television history,” said Jeffrey Godsick, president of Twentieth Century Fox Consumer Products.

Created by Matt Groening, The Simpsons is the longest-running scripted show in TV history. Since premiering in December 1989, the series has won 28 Emmys and its theatrical short, The Longest Daycare, was nominated for a 2012 Oscar.

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