Licensing Content Connection programming announced for Toy Fair | Key4Communications | News

The Toy Industry Association (TIA) has announced that its Licensing Content Connection program at Toy Fair has been strengthened "to support the ever-growing number of licensors, brand owners and entertainment executives that annually flock to the show," as the organization explains in a statement.

“Thanks to TIA’s newly established alliance with Advanstar, producers of Licensing Expo, and the Licensing Industry Merchandisers’ Association (LIMA), our Licensing Content Connection at Toy Fair will be more informative than ever before, providing toy companies and brand owners alike with the opportunity to network, build business relationships, and learn from revered experts in the field,” said Marian Bossard, TIA vice president of meetings and events.

The following seminars have been confirmed for Sunday, February 16th and Tuesday, February 18th at New York City’s Jacob K. Javits Convention Center and will be held in association with Advanstar and EPM Communications, publisher of The Licensing Letter and Youth Markets Alert:

- Licensing 101: The Basics of Licensing Explained (Sunday, February 16, 1:30 to 2:30pm), with Jessica Blue, vice president of Licensing Expo, and Steven Ekstract, founder and group publisher of License! Global Magazine.

- Workshop: Build A Licensing Program (Sunday, February 16, 3:30 to 4:30 p.m.).

- Panel: Multi-Territory Licensing — What You Need to Know (Tuesday, February 18, 11:00 a.m. to 12:00 noon), moderated by Marty Brochstein, senior vice president of industry relations and information, LIMA.

- Walking the Aisles: Licensing Toys at Retail (Tuesday, February 18, 2:00 to 3:30 p.m.), with Ira Mayer (EPM Communications), Leigh Ann Schwarzkopf (Project Partners Network), and Lynn Scott.

A pass for all four sessions is available at $99 for TIA members and $129 for non-members.