Marvel Lines Up New Licensees for The Avengers | Key4Communications | News

Marvel has revealed new parnerts for the Avengers sequel licensing program. The Avengers: Age of Ultron already counted with licensees such as Hasbro, LEGO, Hot Wheels, for toys, and now has also signedHuffy for wheeled goods; Under Armour for performancewear; Mad Engine and C-Life for apparel; American Greetings for party goods; Hallmark for social expressions; Jay Franco for bedding.

In a first for the franchise, Marvel’s retail strategy will also highlight many elements of the film while offering consumers distinct and separate retail experiences. Marvel will give fans customized, branded destinations and exclusives for this film to be released in summer 2015.