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NPD launches new Toy Retail Tracking Service in Russia

The company now offers this service in 11 countries


Global information company The NPD Group, has announced the launch of its Toy Retail Tracking Service in Russia. This new service monitors in-store and online sales of toy products from a diverse range of Russia-based retailers. The retail tracking service is available on a monthly basis allowing retailers the access to the main upcoming trends and the fact of react faster in front of those trends, amongst other advantages.

With this new service, companies will be armed with information to diagnose what’s happening at a more granular level behind category. The country manager of NPD Group in Russia, Maria Vanifatova, assured that “The challenge economic environment in Russia, combined with cost-conscious consumers and increasing competition, makes the need for up-to-date, accurate point-of-sale information greater today than ever before”.

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