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NPD will offer data on the licensed toy market during the Licensing Forum

The event will be held on July 2 at the World Trade Center

  • Key4Communications
15/05/2014

The 8th Licensing Forum will offer a conference on the licensed toy market, by the market research firm NPD. The conference will explore the relationship between the toy and the licensing industries, offering commercial results and trends.

The NPD Group tracks sales of the toy industry in the U.S. and the five major European markets for this industry: UK, Germany, France, Italy, and Spain.

The trade magazine Licencias Actualidad, organizer of the event, is finalizing the details of the Forum, to be held on July 2 at the World Trade Center Barcelona, and will soon confirmed the speaker of the second conference scheduled for the day, which will focus on communication aimed at children and digital marketing.

New exhibitors
The event has also confirmed the presence of the agency Biplano Licensing as an exhibitor. This company founded in 1990 with offices in Spain, Portugal and France, represents properties such as Betty Boop, Hello Kitty, and The Smurfs, among others.

Biplano joins Consumer Product Connection, CPLG Iberia, El Ocho Licencias y Promociones, Luk Internacional, Mattel Brands, and Planeta Junior  at an event that last year brought together 13 exhibitors and over 150 attendees representing 87 companies.

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