Paperworld and Christmasworld to promote knowledge during the fairs | Key4Communications | News

  Paperworld (31 January- 3 February), Christmasworld (30 January-3 February), with Creativeworld (31 January-3 February), are the fairs of reference in the sectors of decoration, stationery, office and DIY, to be held in Frankfurt (Germany). According to event organizers, Messe Frankfurt, both exhibitors and visitors from the Spanish market are important, ranking among the 10 countries with the highest representation.

At the official presentation of the fairs, which took place on 13 October in Barcelona,  Eva Olbrich, from Christmasworld; and Michael Reichhold, from Creativeworld Paperwold, highlighted the importance of offering more conferences, workshops and forums to visitors, "as they seek information and knowledge, in addition to knowing the latest news." In addition, both managers emphasized the international aspect of these events: more than 70% of exhibitors and 50% of visitors are from outside Germany. Another interesting fact is that the majority of buyers are from Europe, but the number of Asian buyers has grown considerably in recent years. "We think it will be a future trend to take into account when generating business," organizers said.

Michael Reichhold, director at Creativeworld Paperwold, explained the meaning of the new logo of Paperworld, a chameleon: "It is important that the stationery sector can adapt to the changing market and find their place in the industry to continue to prosper." And, as a strong point of the show, he concluded: "No technology can replace the experience of seeing in real the products, as well as to maintain contact with other professionals place."