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Professionals the International Toy Fair, more than satisfied

91.3% of exhibitors will be back again in the 2014 show

  • Key4Communications
05/02/2013

The Spielwarenmesse International Toy Fair Nürnberg offered the 2,747 exhibitors from 60 countries national distribution channels and international sales potential. The 73,500 traders and buyers at the fair came from 113 countries and reflected market development. The number of visitors is a result of the growing concentration of the specialist trade in all markets, and is similar to 2011: 76,055 visitors and 2,776 exhibitors

91.3% of sellers said they will exhibit in Nuremberg again next year. The fair visitors also appreciated the quality of the fair programme. They rated the International Toy Fair better than ever before and 89.2% of them intend to visit again (2012: 86.5%). 80% of visitors were decision-makers of their companies.

Toys 3.0 – The Next Generation
The International Toy Fair 2013 focused its top theme on Toys 3.0 and the combination of traditional toys with digital play functions. According to the organization, "with the advancing digitization of society and the increasing spread of suitable applications among toys, this trend will be far more than a fad".

Ernst Kick, Chief Executive Officer of Spielwarenmesse, sums up: “It is foreseeable that there will be a peaceful coexistence of the forms of play instead of competition. After all, the further development of toys with the aid of applications and mobile terminals is not the first technical encounter to open up new opportunities for the industry.”

SIKU wins Toy Award Traders’ Favourite 2013

The SIKU Racing Set from Sieper GmbH won the Toy Award Traders’ Favourite 2013. So this time a product from the Teenager & Family category (over 10 years) received the main prize worth 20,000 euros. The competition included the categories of Baby & Infant (0-2 years), Preschool (3-5 years), School kids (6-10 years) and the Toys 3.0 category as SpecialAward.

For the 65th anniversary next year, all toy professionals meet again in the Nuremberg exhibition centre from Wednesday to Monday, 29 January to 3 February 2014.

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