Rovio aims to become a global entertainment company | Key4Communications | News

"We're just starting with the consumer products business," explains Naz Cuevas, Senior Vice President of Global Licensing at Rovio, the company behind Angry Birds. Indeed and in spite of the impact of this mobile game, Cuevas recalls that the company was born in 2003 and before finding the right formula it launched another 51 games. Also, the licensing area of the firm has only two years of life, so there is still room for growth.

The company's goal is to move from being "a mobile company to an entertainment company,” with activity not only in mobile gaming, but also developing content, such as its series and movies, increasing its presence in all consumer products categories, and counting with its followers, "who have a special relationship with the brand -says Cuevas-, in a way I have never seen before." Not surprisingly, Angry Birds' games total 1.7 billion downloads.

The brand has 500 licensees worldwide, including Hasbro, UK Fashion and Tigerprint, and presented its new game in Brand Licensing Expo - Angry Birds Go!, in which these birds pilot karts.

Rovio seeks above all licensees "who are interested in building a bridge between the digital and the physical worlds" , as in the case of Hasbro’s Telepods – these toys and figures can be incorporated into the tablet game, adding new characters and vehicles.