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The Angry Birds animated series premieres in mobile devices

The new content will be available for the 1.7 billion devices that count with any of the games of the brand

12/03/2013

The first episode of the animated series Angry Birds Toons will premiere on television on March 16 and March 17 through the brand's apps. Each weekend will premiere a new episode. As Mikael Hed, CEO of Rovio, explains, "With over 1.7 billion downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow."

Rovio Entertainment, the producer of this game for mobile devices, offers this new content to the users of its apps: the only requirement is to have any of the games of the brand updated. The series is also available on video on demand channels, Smart TV and connected devices. And, as Rovio explains, the series will also be broadcast on conventional TV channels worldwide.

Angry Birds Toons will be available on Comcast video on demand platforms and in Samsung Smart TV and Roku, in addition to television networks like FOX8 in Australia, JEI TV in Korea, ANTV in Indonesia, Cartoon Network in India, MTV3 Juniori and MTV3 in Finland, the Children's Channel in Israel, 1+1 networks in Ukraine, Gulli and Canal J in France, SUPER RTL in Germany, TV2 in Norway, Canal 13 in Chile and Gloob in Brazil

Rovio has also partnered with Activision, Paramount Pictures, BlackBerry, and Sony Pictures to launch the Angry Birds Toons channel.

The series will feature 52 episodes that "combine the feel of cartoon classics with modern twists on an unprecedented scale," explains Nick Dorra, Head of Animation at Rovio.

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