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Ten new licensing agents for Candy Crush

King Entertainment will continue to manage the European licensing business of the brand


King Digital Entertainment has appointed ten new licensing agents to expand the Candy Crush licensing programme internationally.

King aims to sign partners accross multiple categories, including apparel, accessories, confectionary, cosmetics and home décor using the design and image of a game that has been downloaded over half a billion times since launch and with more than 50 million people playing daily. It is also the most popular game in Facebook, with more than 45 millions users a month.
The licensing agents on board are:

- Argentina: IMC
- Australia & New Zealand: Wild Pumpkin Licensing
- Brazil: Tycoon 360
- Greater China: PPW
- Israel: Mediogen
- Latin America (except Argentina and Brazil): Tycoon Enterprises
- Korea: Voozclub
- Southeast Asia: Pacific Licensing Studio
- Turkey: Sinerji
- U.S. & Canada: Striker Entertainment
The European licensing business for Candy Crush will be managed by King’s in-house licensing team.

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