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Toys 'R' Us introduces social shopping in its websites

The company unveils new look for Toys 'R' Us and Babies 'R' Us websites

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Toys 'R'Us has unveiled its redesigned and updated e-commerce sites, Toysrus.com and Babiesrus.com. According to the company, the new websites do not only present a new design and layout, but the company has also worked to improve navigation and offer new features, focusing on products and offering more information and images.

In addition, the sites have introduced social shopping – allowing customers to organize their most-wanted items in shareable toy and baby boards, and share this information with family and friends via Twitter, Facebook and Pinterest. Users can also invite their friends to create boards and contribute with ideas.

There is also a new Savings Center, offering current specials and clearance items, which shoppers can browse by category. The sites offer as well a Gift Finder, where shoppers can search a broad assortment of items by age and budget. Clients also have the possibility to chat with a representative while shopping online.

Launched in 1998 and 2000, respectively, Toysrus.com and Babiesrus.com provide access to approximately 55,000 toys and 50,000 baby products. Updates to Toysrus.com and Babiesrus.com have been implemented as a result of feedback from the company’s customers and fine-tuned with focus groups and surveys.

“Our e-commerce websites receive more than 450 million visits annually, and we are proud to introduce a new look and enhanced functionalities to improve the shopping experience for our customers,” said Fred Argir, Senior Vice President, Chief Digital Officer, Toys'R'Us. “Toysrus.com and Babiesrus.com are the go-to destinations for a broad assortment of toys and juvenile products, and we have implemented helpful, interactive features, such as a new social shopping component that provides customers with insight into the most popular and trending products, plus improved navigation capabilities, that will make it easier to find the right gift for a child or expectant parent.”

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