Toys "R" Us reports sales results for the 2015 holiday season | Key4Communications | News

The leader company in the toy industry, Toys 'R' Us, has reported its latest financial data relating to the recent Christmas campaign 2015-2016. In this sense, the toy company has published the results of its sales during the holidays for a period of five weeks and nine; both ended January 2. Also during the first period, which began on November 29, the company confirms growth of 3.7%; while during the second period, which began on November 1, the data reported an increase of 2%; all compared with the same period of the last year.

Regarding domestic sales during the period of five weeks, the company has achieved a growth of 2.9%, while in the period of nine weeks the company has seen its sales grow by 1.4%, with a special online sales force. Furthermore, regarding international sales, in the period of five weeks Toys "R" Us was able to obtain an increase of 5.1% in sales, while the 9-week period has grown by 3.1%. These results have been led in countries such as Canada and Japan, which have been offset somewhat weak sales in Europe.

In this sense, Dave Brandon, Chairman and Chief Executive Officer, Toys“R”Us, Inc., said, “Our positive holiday same store sales results demonstrate our ability to execute our holiday plan in a highly competitive marketplace. We successfully maintained a strong in-stock position on the hottest toys while offering customers competitive prices and an extensive merchandise assortment, both in stores and online. I am pleased with our holiday performance and am extremely proud of the hard work that our team members have put in to deliver an enjoyable shopping experience to our customers.”