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Transformers, on the Road To Be a $1 Billion Movie

It is the best opening of the year in the U.S.

01/07/2014

The fourth installment of Transformers, entitled Age of Extinction, has met expectations and has swept its release, grossing $301 million in the first weekend. Of these sales, $100 million came from the U.S. and Canada, and $201 from million international markets, including $90 million in China.

The film has set a new record for the opening weekend in Hong Hong, and has also reached good numbers in South Korea, Russia and Australia. The movie has yet to be released in several major markets, including the UK, (July 5) and also Spain (August 8).

This is the best opening of the year in the U.S., surpassing the $95 million of the Captain America sequel. The film is expected to exceed the $1 billion barrier, a considering milestone taking into account that the previous three titles totaled $2.6 billion (about $1.1 thanks to the third). If the figure is confirmed, the franchise could become the sixth highest grossing in history, behind Star Wars. It is currently the twelfth.

Of course, reviews have not been particularly positive, including articles mocking a few sentences and the holes in the script. But it does not matter: Given these numbers, it is not surprising that the fifth film in the series has already a planned premiere for summer 2016.

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