How do online retailers plan the Christmas season | Key4Communications |

We see it every year: American consumers advance their holiday online shopping, in order to look for deals and discounts. And online retailers respond to these buying strategy, according to a research by Shop.org, the online arm of the National Retail Federation.

- 16.3% of retailers have begun to offer free shipping during the week of October 28. In addition, 34.9% offer this service throughout the year, compared to 23.1% of respondents in 2012.

- Halloween marked the beginning of communication, advertising and marketing actions for 51.2% of online retailers.

- 31.8 % plan to offer discounts earlier than last year, and another third of retailers offer daily deals.

- More than half (57.4%) have invested in mobile versions of their online stores, knowing that consumers are increasingly using phones and tablets to find information and buy products.

- In fact, 38.3% focused on improving web navigation through smartphones and 25.5% have created a mobile app.

- In terms of mobile marketing tools, 55.3% send e-mails tailored for this device, 44.7% use search engine promotions for smartphones, 21.3 % send text messages and 17% use QR codes.

- Retailers communicate their actions through social networks: 54.8% will increase activity in Facebook these two months, 59.5% will boost their use of Pinterest, and 55% will also increase presence on Instagram.