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Toys channels, new Youtube ‘hit’

The DC Toys Collectors channel won a record of 400 million visits in October

  • Key4Communications

Youtube channel that review toys are becoming a real phenomenon in this social network. In October, the DC Toys Collectors channel views surpassed the record of 400 million views just in October, as reported by various international media. According to The New York Times, behind this channel there is a Brazilian woman of 21 years old and his most popular video is entitled "Angry Birds Toy Surprise Jake and the Never Land Pirates Disney Pixar Cars 2 Easter Egg SpongeBob.", which accumulates more than 96 million views.

At a time when toy makers still spend much of their advertising investment in TV spots, in parallel Youtube is emerging as a very effective channel to promote toys. Both parents and children are opening Youtube channels where they explain how to lay with toys. Some of these channels are a real success, as the EvanTubeHD channel, which has earned millions of viewers and currently generates 1.3 million dollars a year.

Large manufacturers also are acknowledging this trend, and giants like Disney have recently opened thematic channels on Youtube according to different areas of expertise, such as Disney Car Toys, Hobby Kids TV, The Engineering Family. Review All Toys Toys and Toy Collector.

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