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LIMA to conduct global survey of the licensing business

This is the first time that the association undertakes this study


The International Licensing Industry Merchandisers' Association has undertaken its first-ever comprehensive survey of the global licensing business. The new survey is designed to calculate the size of the trademark licensing business globally, with a focus on a wide range of key countries and regions (previous surveys had focused primarily on the U.S. and Canada). The initial results of this report will be presented in June at Licensing Expo in Las Vegas, Nevada.

The information-gathering process is already underway, and industry professionals from around the world have been asked to participate by filling out a brief survey about their licensing activities, which can be accessed here. The deadline to complete the questionnaire is April 6.

Besides this, LIMA has opened registration for the Licensing University conference program held in conjunction with Licensing Expo. This year's program, which will take place June 8-11 in Las Vegas, Nevada, features 21 seminars that will explore a broad range of topics for both industry newcomers and experienced executives including retail strategies, sports, social media and more. LIMA is also introducing a new roundtable series this year that will give attendees the opportunity to connect closely with industry experts as well as their licensing peers.

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