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Brand Licensing Europe 2015 grows sports and automotive categories

These two categories had already a strong representation in 2014


Sports and automotive licensing are just two of the categories set to grow at this year’s Brand Licensing Europe, which takes place from 13 – 15 October 2015 at London’s Olympia. Adidas A.C Milan, Arsenal Football Club, Chelsea Football Club, FIFA, Automobil Lamborghini SPA and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE, now in its 17th year.

Darren Brechin, BLE Event Director, explains “Our main focus for 2015 is to build on the success of last year’s show; the biggest BLE to date. We are looking to grow all three of the show’s zones but it’s great to see, even at this early stage of the event cycle, those categories with strong representation.

Once again, the event will be divided into three zones: Art, Design & Image FBrands & Lifestyle and Character & Entertainment. Running alongside the exhibition is the hugely popular Licensing Academy, featuring keynote sessions from industry trailblazers. Following its launch last year, The Brands & Lifestyle Theatre also returns - in addition to the License This! Competition, now celebrating its sixth year.

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