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Cartoon Network to launch new online content

Turner Broadcasting announces strategic plans for its three animation channels


Turner Broadcasting’s Animation, Young Adults and Kids Media (AYAKM), has announced strategic changes that will affect each of its three entertainment networks:

- Adult Swim will expand its programming hours to 8 p.m. Monday-Sunday starting March 31. Adult Swim, basic cable’s #1 network for young adults 18-34, currently airs nightly from 9 p.m. to 6 a.m., and just recorded its most-watched year in its history, ranked #1 among young adults and men for the ninth year in a row.

- Cartoon Network will introduce a new portfolio of original content online at CartoonNetwork.com and its other digital branded platforms. The goal is to offer its core audience of kids 2-14 a brand new portfolio of original content, designed to augment its on-air programming. Scheduling of this digital content (to include shorts, interstitials, short-form and traditional series plus, free gaming opportunities) will be announced prior to launch on March 31, and as new projects are introduced throughout the year. This new digital content will join an expanded slate of network series programming available both through a streaming environment at CartoonNetwork.com, on tablets, phones and on demand.

- The all-cartoon-classics Boomerang will be aligned worldwide as a family co-viewing network and will be introduced officially this year for ad sales and promotional opportunities in the US. The channel will be programmed and marketed globally to present a line-up of classic and contemporary cartoons for consistent programming appeal to family co-viewing across all of its 13 international feeds.

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