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Chupa Chups to be represented by Biplano Licensing in Iberia

The three-years deal will see product in all categories addressed at teenagers

04/06/2014

Biplano has been appointed exclusive licensing agent for Chupa Chups, the lollipop brand, and they will now represent the brand in Spain, Portugal and Andorra.

Biplano is planning to roll out a programme over the course of the three-years deal in which they will secure and manage licensees across a range of lifestyle categories, such as apparel, homewares, gift, fashion accessories, and all category products primarily targeted at teenagers.

“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing program in Spain, where the lollipop was first invented in late fifties. Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind; their perfect understanding of the Chupa Chups values together with their knowhow, will make the licensing program explode in Iberia,” says Marta Ballesteros, Licensing Area Manager of Perfetti Van Melle.

Jordi Rey, Managing Director of Biplano, says, “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups” and he adds, “We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident that the know-how of Biplano and the quality of the brand will result in a successful licensing campaign".

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