El Ocho is appointed licensing agent for Candy Crush in Spain, Italy and Portugal | Key4Communications |

King Digital Entertainment, interactive entertainment company for the mobile world, will continue to grow its licensing programme internationally and announced the appointment of three new leading licensing agents to represent Candy Crush Saga and its sister title, Candy Crush Soda Saga. El Ocho is set to lead King’s licensing initiatives in Spain, Portugal and Italy while MJA Licensing will represent France and Belgium. Licensing agent Dream Theatre has also been appointed to lead the programme in India.

Working closely alongside these new partners, King aims to secure best-in-class licensing partnerships across multiple categories. The company now has a total of 13 licensing agents representing the brand worldwide.

Claes Kalborg, Licensing Guru at King, said that “we’re confident that their strong relationships within their respective territories, combined with the fun and colourful design elements of the Candy Crush brand, will translate into an offering of consumer products that our players will love.”