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First day of Licensing Expo, the leading trade fair for the industry

Emili Alsina, Director, Ediciones Just


Licensing Expo is the global reference trade fair, with over 450 exhibitors and 5,000 brands and properties of all categories of the licensing industry, including entertainment, video games, fashion, art, sport and corporate brands, besides the increasing digital world.

On the first day of the fair, which takes place from 17 to 19 June, we could see the potential and broad scope of the licensing brands and characters addressed to all consumers, as well as the wide range of opportunities and possibilities for all types of licensees.

This is a very influential show, in which we can get to know brands that will eventually reach every market in the world, but also many local licenses, especially for the U.S. market, that will not even travel to Europe.

In the following gallery we can see some outstanding proposals and the atmosphere that we can feel in Las Vegas.

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Licensing Expo is a must event for global licensors Nickelodeon presented the characters of its audiovisual contents Licensing of characters maintains its presence Some brands are just looking to impress
WWE is making a comeback in 2014 Skylanders combines physical and digital worlds Bravado's booth shows the weight of celebrities' licensing in the U.S.


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