Hasbro has been named Master Toy partner of Trolls | Key4Communications |

The animation movie Trolls, based in the life of these popular figures, will reach the big screen in autumn 2016. With the film arrival, DreamWorks Animations is already teaming up with some licensees in order to develop a good range of products related with these colourful and crazy characters. In that sense, the company Hasbro has been named Master Toy global for this property and forecasts to develop different kinds of products within the different categories, as well as figures, games or plush play sets, for the Trolls License.

“Trolls is a special movie and property with amazing characters, great storytelling, and an incredible new world to explore. We are very excited to bring that quality and innovation to life in products across the globe”, tells Jim Fielding, global head of consumer products at DreamWorks Animation.