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Licensing Expo announces new motorsports zone for 2014

The show will take place June 17-19, 2014 in Las Vegas


Advanstar Licensing, organizers of Licensing Expo, have announced the addition of a 5,000 square foot motorsports themed feature area at the 2014 show. The Motorsports Cafe in the Brands and Agents section of the event will be home to the leading sanctioning bodies in the motorsports industry, all looking to grow and develop their businesses through licensing and brand extensions. Vehicles and drivers will be featured from The National Hot Rod Association, SCORE International Off Road Racing, Global Rally Cross, and more.

"This is an exciting new venture for Licensing Expo and one that will raise the profile of sports licensing among our attending retailers and manufacturers," commented Jessica Blue, vice president, Licensing Expo. Advanstar will partner with motorsports experts RACE Motorsports Marketing and Hot Import Nights to organize and promote the new feature.

Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers' Association, will take place June 17-19, 2014, at the Mandalay Bay Convention Center in Las Vegas, Nevada.

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