Lima team negotiating with Promarca to form Lima México | Key4Communications |

Lima want extending into the Latin American market with the formation of LIMA Mexico. The new organization will operate under a license from LIMA, utilizing the trade association’s trademark and related intellectual property. According to the new agreement  among the companies, Promarca affiliates will become Lima Mexico members with full Lima benefits.  Managing Director of LIMA Mexico will be named soon. With the opening of LIMA Mexico, the Association will have seven international offices, including New York, London, Munich, Tokyo, Hong Kong and Melbourne.


“We are delighted to extend the LIMA brand into Mexico and provide our services, support and programming to PROMARCA members throughout the country,” said LIMA President Charles Riotto. “Our goal is to extend the LIMA brand and its benefits to members – in Latin America and, ultimately, across the globe – to raise the profile of the overall licensing industry.” - See more at: http://www.licensing.org/news/lima-teams-with-promarca-to-form-lima-mexico/#sthash.NLn7bABh.dpuf