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Tempting Brands appoints Biplano as new agent for Route 66

The agency will manage the licensing rights of the trademark in Spain, France and Portugal


Tempting Brands, which owns the international rights of Route 66, has appointed Biplano as licensing agency for the property in Spain, France and Portugal. F or more than 20 years, the Dutch company has been the licensor of this brand based on the mythical American highway linking Chicago with Los Angeles. The property is presented is an iconic vintage American lifestyle brand with timeless appeal, attracting young and old, and under the ‘Feel the Freedom’ motto. Also, and as Biplano explains, Route 66 has a perceived brand awareness comparable to the best-known fashion and style brands

This agreement aims to generate new licensing projects as well as new promotional initiatives to grow the distribution of existing licensed products in Spain, France and Portugal.

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