Viacom joins BCMA Spain | Key4Communications |

The group Viacom International Media Networks (VIMN), which in Spain operates with brands such as Nickelodeon, MTV or Paramount Channel, has joined as a partner of the Spanish filial of Branded Contenc Marketing Association (BCMA). It is a well-regarded non-profit association made up by companies of different sectors with implication in the branded content sector.

This way, the international leading group of entertainment contents will work with the rest of members of the association in order to get the platform objectives. Among these goals, there is the divulgation of the use of that communication discipline as a tool, to reach a bigger development of the same, to standardize methodologies in order to professionalize the market and to establish connections with the main national and international experts. According to Carlos Martínez, Ad Sales Senior Director of VIMN Spain, “to be part of the BCMA is another step more in our bet on the quality branded content development in the Spanish market. The audience is confirming it after the success of these programs, making clear that out themed channels are perfect platforms for the creation, production and broadcasting of entertainment contents made specially with the brands”.