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Warner Bros. Extends Collaboration with Sanrio and Hello Kitty

The companies are introducing designs based on DC Comics villains


Warner Bros. Consumer Products EMEA (WBCP) has extended its brand collaboration between Sanrio’s Hello Kitty and DC Comics by unveiling new creative artwork based on some of DC Entertainment’s most iconic female comic book Super-Villains.  

The new DC Comics Super-Villains series, featuring Hello Kitty styled as Catwoman, Poison Ivy, and Harley Quinn, will target girls, women and collectors through a range of licensed merchandise including apparel, accessories and footwear, stationery, publishing, personal care, branded food products and promotions, with a new, full character style guide.

Pilar Zulueta, Executive Vice President and General Manager, Warner Bros. Consumer Products EMEA, said, “We received an incredible response to the first Hello Kitty DC Comics Super Heroes artwork when we launched the partnership last year and for our follow up style guide we were keen to mine the rich gallery of Super-Villains that can further enhance the ‘cool’ factor of this brand collaboration. The Super-Villains style guide has great potential to inspire a fresh new wave of licensed merchandise that will resonate with consumers.”

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