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Warner Bros. inspires licensees and retailers with football

The company signs agreements to launch new apparel collections

13/06/2014

Warner Bros. Consumer Products EMEA (WBCP EMEA) has launched licensing actions with manufacturers and retailers to develop consumer products combining the company's brands, including Looney Tunes, and DC Comics’ Superman and Batman, and major sporting events, such as the Brazil World Cup.

WBCP EMEA has reached agreements with:

- Zara, that has launched a range of Superman t-shirts for boys that are emblazoned with the S-Shield and customised with a choice of country flag artwork. The collection launched for spring/summer 2014 and is currently available in 1,700 Zara stores across Europe.

- Carrefour Spain has launched a range of Batman t-shirts is the national colours of red and yellow adorned with the Batman emblem and the words ‘España’ and ‘the team’ which are now available in 172 hypermarkets across the country.

El Corte Inglés has created a range of men’s t-shirts depicting the Looney Tunes characters playing football with animated graphics combined with the country names of teams that have qualified for the tournament, all in relevant team colours.  
 
- WBCP EMEA has also launched a new style guide for the brand. Looney Tunes: Football is Fun will be available to partners this summer and will provide inspiration for partners looking to create products to capitalise upon future tournaments, national league championships and boys’ universal love of football.

Pilar Zulueta, Executive Vice President and General Manager, Warner Bros. Consumer Products EMEA says, “We work hard to consciously develop narratives for our properties that relate to current market trends and maintain the brands relevance amongst the broadest range of consumers. Sport is a bone fide form of entertainment, and iconic characters such as Superman, Batman and Looney Tunes have the profile and gravitas to drive home the ‘get active’ message."

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