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LEGO Systems records eleventh consecutive year of growth in U.S.

In 2015 sales were up 11 % over the previous year


LEGO Systems, Inc., the U.S. division of the world-renowned construction toy brand, achieved U.S. consumer sales growth for the eleventh consecutive year in 2015. The increase occurred during a year when the U.S. toy industry experienced its biggest growth since the 1990s and the competitive landscape for children's recreational experiences is at an all-time high. In 2015, US sales rose 11% over the previous year. The suite of products aimed at girls LEGO (registered strong growth, up 21% compared to 2014. The brand continues to lead, despite a slight decline, Junior Games.

"It's both exciting and humbling to record our eleventh consecutive year of U.S. growth, particularly since the competition for children's leisure time is at an all-time high," said Søren Torp Laursen, president, LEGO Systems. "We believe that continued growth is the result of our focus on adapting the brand to be relevant to today's children while at the same time staying true to what parents understand and love about our heritage."

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