Conferences [Licensing Forum 2012

Licensing Forum 2012

11.00 - 11.45	ADVANCE LICENSING: Introduction of the Licensing Barometer
	Quarterly report with data about the licensing industry aimed at children in Spain, including information about the market evolution, and also knowledge, attraction, desire and trends of the main properties. - Domingo Carro, General Director, Advance Licensing and General Manager, Media Live Content
18.00 - 18.45	LICENSE TO PLAY: Interactive entertainment as a technique to establish and strengthen relations between visual properties and their target audiences.
	- Second Screen: How can the audience interact with the contents - Online videogames, a new commercial space for children properties. - Branded Entertainment: how can games boost commercial brands With: - Francisco Asensi, Business Development Director, RTVE.ES - Rafael San Miguel, General Director, Cupra Studios - Diego Ibáñez, General Director, Nottingham Forest