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Licensing Forum 2014


Arait Multimedia, multimedia content distributor established in 1987, is focused on Japanese animation, and counts with a catalogue of more than 4,000 hours of animated content and more than 2,500 hours of documentaries. As for its licensing activity, Inazuma Eleven Go! is the star property of the company.


Teresa Sánchez
Tel.: 91 357 32 00

Established in 1990 and with offices in Barcelona, Madrid, Lisbon and Hong Kong, Biplano is a leader company in the licensing business and promotional marketing in Southern Europe. Biplano works in six different categories: TV, cinema and DVD, classics, concepts, sports and brands, representing properties such as Hello Kitty, Betty Boop, How to train a Dragon, and the Smurfs.

Guillem Rey
Tel.: +34 93 452 60 00

Consumer Product Connection (CPC) es nueva empresa de gestión global de licencias creada en España por Julien Barbier, que se encargara de la gestión del programa de licensing de la aplicación Pou en todo el mundo, además de propiedades como Lucky Fred y Kumis.

Julien Barbier

+34 678 562 379

Since it was established in 1992, CPLG Spain has become one of the key agencies, showing expertise in all categories: opening the field of DTR agreements with the most prestigious retailers, as well as with promotions to give support to classic properties, TV series, film and DVD launchings, as well as impressing retail implementations and public relationship actions. CPLG Spain represents a wide range of classical entertainment characters, cinema opportunities and hot properties, including Skylanders, Despicable Me, Peanuts, The Simpsons, Star Trek, Rabbids, Pink Panther, NICI, Pájaro Loco and a long etcetera.

Pau Pascual Domènech
Tel.: +34 93 452 60 00

El Ocho Licencias y Promociones S.L. is an agency focused on licensing and promotional marketing management with headquartes in Spain. It's an independent agent with Spain, Portugal and Italy as main markets. The origin of the company is the licensing department of the animated series and films producer of Globo Media. In 2003, the division was established as an independent company that currently manages brands and properties such as Peppa Pig, Ben & Holly's Little Kingdom, Kimmidoll, and Repsol.

Pilar Fernández-Vega
Tel.: +34 91 350 40 90

The American toy maker, established in 1923, counts with properties such as Transformers, that will release a new sequel this summer, Furby, and My Little Pony,  among other 1,500 brands also including Monopoly and Nerf. The firm has about 5,500 employees and operates in 40 countries. Its history includes the first toy announced on TV (Mr. Potato Head, in 1952) and with launch of the first action figures (G.I. Joe, in 1964). In 2013 the company recorded sales for more than $4 billion, with a net profit of $286.2 million.

Luis Ortega
Tel.: 96 271 95 18


Hong Kong International Licensing Fair will gather licensors, licensees and agents in Hong Kong from 9 to 11 January. In its last edition, the event registered 140 exhibitors and 15,000 assistants in representation of the rights of 500 brands.

Virginia Seoane
Tel.: +34 236 09 30

Ediciones Just is the official representative in Spain and Portugal of the Licensing Industry Merchandisers’ Association (LIMA), that gathers all licensing professionals, including licensors, agents, licensees and retailers, as well as services providers. The goal of LIMA Iberia is to promote the licensing industry in Spain and Portugal, boosting growth thanks to knowledge and promotion.

Jana Robles
93 352 32 87

Luk Internacional is the biggest independent company in Spain and Portugal dedicated to management of audiovisual contents addressed to kids and teens. The company started business more than 30 years ago as a cinema distributor, but later focused on the TV market, becoming one of the major European distributors. The company decided to offer also rights management and promotions services, and now is in charge of properties such as Once Upon a Zombie, Doraemon, and Shin Chan, among others.

Meritxell Gratacós
Tel.: +34 93 272 30 96

Mattel is the world leading toy company, and designs, manufactures and distributes toys, but not only this: it is also a company that creates playing experiences, promoting joy and happiness among families. Also and through its consumer products division, the fourth in the world, the firm extends its brands into 45 product categories worldwide.

Barbie, reflects the fashion world and has become a cultural icon. The brand is present in key products such as perfums and costumes for girls between 3 and 8. Hot Wheels, number 1 brand in minivehicles takes its name to sport and back to school items. Fisher Price, leading preschool brand, also takes its name to other categories, thanks to its new slogan: “joy of learning”.

Mattel is also a referent of new launchings, thanks to the Monster High phenomenon, with a marketing strategy that has been a total success among girls 8 and older.

Mattel is positioned as one of the leading companies in the licensing industry, thanks to its Mattel Brand Consumer Products division.

Daniel Lecumberri
93 306 79 00



Planeta Junior is dedicated to children and teens entertainment throught contents management for TV, cinema, DVD, publishing, licensing and promotions. The company works in Spain, Portugal, Italy, France and Greece and manages licenses such as Dreamworks Animation, Maya the Bee, Vicky the Vicking, Heidi, Mia and Me, Sesame Street, etc.

Diego Ibáñez
Tel.: +34 934 928 114

The Mexican licensing association Promarca has been promoting for more than five years the licensing industry in Mexico, with partners such as Tycoon, Televisa, Azteca TV, Fulanitos, and Warner Bros., among others. The association organizes the Licensing & Merchandising Expo in Mexico City, an event that brings together more than 35 exhibitors and 2,500 visitors. The next edition will be held on 20 and 21 October.

Gabriela Hernández
Tel.: +55 5557 7734

Selecta Visión has confirmed its presence in the Barcelona Licensing Forum as an exhibitor. The company has over 25 years of experience in the audiovisual sector, producing and distributing content, as well as publishing home video. The firm is responsible for titles such as Clanners (TVE), Comecaminos, and Kombai & Co. In 2007, the company expanded its activity to licensing, managing brands aimed at children and youth, with brands such as Dinosaur Train, from Jim Henson, and La CQ, from Televisa Internacional.

Conxita Estruga


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