UsersTrends Periodicals
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The seven eCommerce trends that have triumphed during 2016
23/12/2016
- Key4Communications
Once we reach the end of the year, it is also time to make predictions about what is going to happen in the next, and to know what has happened during...
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Promotions, a strategy under question
20/12/2016
- Key4Communications
According to data from an IRI study, the promotions have reduced their attraction to the consumer. In this way, the report notes that 28% of consumer purchases...
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96% of Spanish parents have Smartphone
18/12/2016
- Key4Communications
It’s already a fact that the existence of mobile has become a very important element in the lives of parents today. To this conclusion has come the new...
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Price will be a decisive factor this Christmas
13/12/2016
- Key4Communications
During this Christmas, the number of people who compares prices before making a purchase will grow 22% according to the last study of Shopper View by...
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Accessibility, variety of products and quality, the aspects most valued by the shopper in Spain
11/12/2016
- Key4Communications
As stated by the Shopper Experience Observatory (OSE), developed by in-Store Media and the consultant Salvetti Llombart, " having accessibility to brands...
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Ecommerce, on the rise
04/12/2016
- Key4Communications
As detailed in the Panel de Hogares de la Comisión Nacional de los Mercados y Competencia (CNMC), four out of ten Internet users in Spain have made some...
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¿What reasons influence online shopping?
29/11/2016
- Key4Communications
The products’ price is the reason in which online shoppers trust when choosing an article and deciding to buy it, according to conclusions of the first...
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Ecommerce increases this Christmas
27/11/2016
- Key4Communications
After several studies and analysts predicting that the weight of ecommerce will play an important role during Christmas shopping, DPDgroup has wanted to...
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61% of Spanish consumers will buy during Black Friday
22/11/2016
- Key4Communications
A few days after the date of the famous Black Friday (November 25th), businesses and brands around the world are already preparing for an event that, considered...
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Most of Spaniards intends to invest between 200 and 500 € this Christmas
20/11/2016
- Key4Communications
According to the latest "Christmas Report 2016" which has produced vente-privee, with the arrival of the Christmas season, in Spain we prepare ourselves...
Special Reports Periodicals
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China Toy Expo: steady growth and important developments
09/01/2011
Written by Daniele Caroli, Giochi & Giocattoli, Italian Trade Magazine
A constant growth characterizes the China Toy Expo event, organized by the China... -
China Toy Expo: steady growth and important developments
09/01/2011
Written by Daniele Caroli
A constant growth characterizes the China Toy Expo event, organized by the China Toy Association in collaboration with Goalmark...
Editorial Periodicals
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How to sell worldwide and at all times
18/08/2011
- Key4Communications
Most experts agree that the future of commerce is to combine physical store sales with online sales. Until recently, having an online store was something...
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China Toy Expo 2011 welcomes international attendees
11/07/2011
- Key4Communications
The 10th International Trade Fair for Toys & Hobby Article, arranged by China Toy Association, is held in Shanghai New International Expo Center on October...
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New challenges for Japan’s toy market
31/05/2011
More than two months have passed since Japan was struck by an earthquake and tsunami of unprecedented strength. The country is still in trouble because...
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MIPTV 2011 gathers 11.500 audiovisual contents professionals
11/04/2011
The event focused on audiovisual content gathered 1.500 exhibitors and 11.500 participants in representation of 3.957 TV, cinema and internet companies.... -
State of the Toy Industry: 2011
24/03/2011
In 2009, the holiday season turned out better than expected. Weak first-half sales made buyers overly cautious, but consumer demand was stronger than expected,...
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Reflections for 2011
03/02/2011
Social networks have not only become a channel for communication, but also our ally. According to our sales management expert, Victor Valencia, “Manufacturers...
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Reflections for 2011
03/02/2011
Reflections for 2011
Social networks have not only become a channel for communication, but also our ally. According to our sales management expert, Victor... -
Reflections for 2011
03/02/2011
Social networks have not only become a channel for communication, but also our ally. According to our sales management expert, Victor Valencia, “Manufacturers...
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Acquistitions - Path to glory or perdition?
03/02/2011
One of the many reasons I regret not taking a place I was once offered on the Harvard MBA course was that I would love to know how business schools teach...
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Maison Serneels, 50 Years of Wonder, for Young and Old Alike
09/01/2011
By Jeroen Coteur , Toys & Games , Toy Trade Magazine (Belgium)
Every large city or metropolis in the world has its own exclusive toy store....
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