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Britax acquires Brio's pushchair and car safety business

Brio will maintain its toys and furniture businesses


Britax has entered into an agreement to acquire Swedish company Brio's pushchair and car safety business. The product range to be acquired includes the pushchair platforms Brio Go, Brio Happy, and Brio Smile, as well as all further pushchair and car safety products that are marketed under the brands Brio, Simo and Carena.

Britax is already present in the pushchair market thanks to the launching its B-Series of pushchairs in recent years, as well as thanks to the acquisition of the outdoor wheeled goods Bob brand in 2011.

"With this acquisition we are going to be in a perfect position to further accelerate our wheeled goods growth and provide a comprehensive range of travel systems to parents in this region", said Ian Watson, Managing Director Europe of Britax.

Brio will continue to manufacture its wooden toys and juvenile furniture product lines.

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