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New opportunities at the Licensing Forum

The event will be held the 2nd of July in Barcelona

  • Key4Communications

Less than a month before the Licensing Forum, which will take place the 2nd of July at the World Trade Center Barcelona, the organizers are preparing many new features, so that exhibitors and attendees can make the most of the event.

1. A focus on knowledge and networking. The event will focus on the exhibition area, where licensees and retailers can meet the proposals of some of the major market licensors and owners, and in two conferences that will focus on the Spanish licensed toy market (by the NPD Group) and digital marketing aimed at children.

2. Attendees will come more informed than ever. We are posting video interviews with exhibitors, which will give us a brief preview of the major developments that they will bring to the Forum. Today we started with Biplano Licensing. Also, visitors will receive at the entrance a full dossier with information on the key programs managed by each company.

3. Exhibitors who have already confirmed their presence include in their portfolios many of the most popular (and sold) brands. Some examples:

- Biplano Licensing: Hello Kitty, Betty Boop, Chupa Chups.

- CPLG: the Minions, the Simpsons, Skylanders.

- Consumer Product Connection: Pou, Lucky Fred, Kumis.

- El Ocho Licencias y Promociones: Peppa Pig, Ben and Holly's Little Kingdom, Kimmidoll.

- Hong Kong Licensing Show - HKTDC.

- LIMA Iberia.

- Luk International: Doraemon, Once Upon a Zombie.

- Mattel Brands: Monster High, Barbie, Max Steel.

- Planeta Junior: Dreamworks Animation, Maya the Bee, Mia and Me.

- Promarca (the Mexican association of licensing and promotions).

4. The Forum increases opportunities for international business. With the presence of Promarca, Hong Kong Licensing Show, and LIMA Iberia, licensing professionals will find new opportunities to work in markets around the world.

5. We are increasing facilities for attendants. The presence of exhibitors will be enhanced by communication actions through the online and paper media of Ediciones Just (the trade magazine Licencias Actualidad is the organizer of the event). In addition, attendees will have a reduced price (55 euros plus VAT, including breakfast and lunch). Also, there are discounts for LIMA (10%) and Kid's Cluster (5%) members.

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