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What can we expect from the Licensing Forum?

Emili Alsina, Director, Ediciones Just

  • Key4Communications

The Licensing Forum brings many innovations for its next edition, to be held on July 2 at the World Trade Center of Barcelona. For example, it has optimized its programmed activities, organizing an exhibition area and two conferences, in order to facilitate the work of both exhibitors and attendees, for whom price is even lower this year - 55 euros, including not only breakfast and lunch, but also the answer to many of the most important questions for the industry professionals. For example:

Which are the main new properties for 2014?

The Forum is held shortly after Licensing Expo, the trade fair in Las Vegas, so agents and licensors will attend the World Trade Center bringing agreements to represent new brands as well as new developments for properties that they already manage. Also, the organizer, Licencias Actualidad, is the trade magazine for the industry since 1998.

Which are the licenses that are having better results?
In addition, the Forum will count with exhibitors representing dozens of brands, many of them among the most outstanding in the industry. To give just a few examples, the best license and best agent of 2013, according to the Licencias Actualidad Awards, will be present, as El Ocho Licensing y Promociones, agent for Peppa Pig, will be one of the exhibitors. Also the best brand, as Mattel will bring Monster High, among other brands. And the event will also count with the best art and design property, given that Biplano Licensing manages the Betty Boop licensing rights.

In addition, NPD will hold a conference with the most relevant data of the licensed toy business - results, trends, and of course the most prominent brands.

How should I target my consumers?

The second conference will focus on digital marketing aimed at children. This is a new set of tools requiring specific knowledge, which can also be used to address kids, the main consumers of licensed products.

Who could I work with?
The Licensing Forum brings together all professionals, so both in a formal meeting in the exhibition area as well as in a casual conversation with a coffee in hand, you can find the licensee, the brand, or the supplier best suited to your needs, or maybe just exchange ideas and market knowledge that can help you to innovate and differentiate your offer. Indeed, the Licensing Forum is a factory of opportunities.

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