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Entertainment brands work hard at Licensing Expo

Emili Alsina, Director, Ediciones Just

19/06/2014

Entertainment brands account for the largest market share of the licensing industry. According to data published by the International Licensing Industry Merchandisers' Association's (LIMA), consumer products related to TV series and movies, plus characters and celebrities, represent 47.2% of all the sector's royalties. So it is not surprising that these properties have a significant presence in the trade show Licensing Expo, held from 17 to 19 June in Las Vegas.

Yesterday we published a gallery with proposals of some of the brands and licensors in this category, such as Mattel, Nickelodeon, Entertainment One and Activision. Today we complete this information with many other entertainment properties and firms that we saw at the event.

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Dreamworks Animation introduced its main cinema franchises Warner Bros and its DC superheroes including the classic 60's Batman Fox brought its series including The Simpsons, already 25 years old Hasbro releases this summer the fourth instalment of Transformers
The Japanese brand Doraemon - you can find worldwide properties in Las Vegas Russian Masha and the Bear continues to increase its presence in international markets King Features brought its classic brands including Betty Boop Video games, such as the ones from Ubisoft, also have an important presence in the industry
Angry Birds, from Rovio, the best example of the increasing weight of digital brands Once Upon a Zombie, a new gothic brand for girls Mind Candy already introduced its new brand, World of Warriors, besides the Moshi Monsters

 

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