UsersMarket Research Periodicals
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The strategy of being different
07/06/2015
"A white bear didn't go unnoticed in the midst of a community of penguins." So Josep Fenoy, ...
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Why the demands of children
04/06/2015
- Key4Communications
To understand the demands of children is an interesting thing for manufacturers and communication agencies that are dedicated to this target aspect. Therefore,...
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Global trends that will shape the toy industry in 2015
20/05/2015
Spielwarenmesse International Toy Fair Nürnberg, the Toy Fair in New York and the International Trade Fair for Consumer Electronics: all three have in...
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Size does not matter, but to think big
14/05/2015
- Key4Communications
Although, currently, the independent trade tends to see himself as small and few resources, Nuria Beltran, an economist and director of the School of Commerce...
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Better access for consumers to digital goods and services
06/05/2015
- Key4Communications
Digital technology is part of everyday life. From studying to watching films, buying or selling online to connecting with friends or your doctor – the...
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Shifting trends in toy distribution channels
03/05/2015
- Key4Communications
According to new research conducted by Vanderbilt University’s Owen Graduate School of Management in cooperation with the Toy Industry Association (TIA),...
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Toy industry economic impact in the U.S. reaches $76.71 billion
23/04/2015
- Key4Communications
According to a new report from the Toy Industry Association (TIA), the U.S. toy industry supports more than 491,000 jobs (FTE), generates $24.51 billion...
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Building Brand Satisfaction in the China Strollers Market
16/04/2015
Originating in Europe, the stroller has been used for over three hundred years. While in the China market, this product category has only developed for...
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New anti-counterfeit service for the nursery and toy industries launches
12/04/2015
The founder of UK-based child harness manufacturer Totseat has announced a new anti-counterfeit service for small-to-medium-size enterprises (SME) in the...
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LIMA to conduct global survey of the licensing business
31/03/2015
The International Licensing Industry Merchandisers' Association has undertaken its first-ever comprehensive survey of the global licensing business. The...
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