Interviews Periodicals
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“An internationalisation strategy is essential for any company”
05/08/2015
- Key4Communications
In this interview, José María Sainz, author of Practical Internationalisation Plan, explain us main aspects to be considered when starting an internationalisation...
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"The aims are clear: the commercial presence in China"
24/06/2015
- Key4Communications
Stor, family enterprise specialized in the design, manufacture and distribution of articles for home, is born in 1969 with the aim to offer kitchen products...
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"TIA needs to be an organization that demonstrates an ability to sense, respond and adapt to change."
09/06/2015
After 14 years as a President & CEO of the Partnership for Drug-Free Kids, the non profit organization, Steve Pasierb has been designated as the new President...
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"The market is Europe and the world, It's not a good future plan to become a distributor of a closed market"
28/05/2015
In the field of games, the new consumers are not satisfied with the same thing years ago: roll a die and rely on luck no longer meets the needs of a consumer...
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"Consumers from different countries are more and more aware of the importance of the safety criteria"
28/05/2015
Yves Nania is the president of Team Tex, a French company dedicated to the design and manufacturing of child seats. Nania has more than 30 years in the...
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"Direct communication with the consumer at the point of sale is becoming increasingly necessary"
27/05/2015
In the April/June Licencias Actualidad journal of 2015, we interview the VIMN Responsable of Consumer Products Department, Ana Martínez. The Viacom Consumer...
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"To boost sales, retailers must know how to sell"
12/05/2015
- Key4Communications
Benoit Mahé is leading CapKelenn, a company that uses the Retail Coaching method to achieve better results with more motivated and involved teams. The...
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"The gamification creates an environment where people enjoy working"
07/05/2015
- Key4Communications
Day after day you can read in magazines and newspapers, on blogs and social networks that the success of a company normally part of the motivation of its...
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"Fashion combined with licenses is going to swift from a mere gift to a fashion trend and an attitude"
08/04/2015
Ditexmed works 100% licensed product. It is dedicated to the design, manufacture and distribution of textile and forecasts successful times in the world...
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"We focus on practical items that make easier the daily life of families"
07/04/2015
Rosa Gisbert has been for two years in Joykids Distributions, a childcare product distribution company where she is founding partner and commercial director....

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