UsersInterviews Periodicals
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"Toy brands must reinvent themselves"
25/11/2014
- Key4Communications
Mattel is present in Spain for 30 and considers this country as a priority for the group. In fact, Spain is one of its top five markets in Europe. In this...
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"The top 5 of the European toy markets rose over 4%"
18/11/2014
With double-digit growth, Lego has established itself as one of the fastest growing toy manufacturers in the domestic market in recent years. At the head...
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"We want to open stores in Italy and France"
09/11/2014
The owners of deMartina.com consider the act of playing as a vital medium for the development of people. To their catalog of products for babies and children,...
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"BabyChina is a communication benchmark in the Chinese babycare industry"
13/10/2014
- Key4Communications
After more than two years in the Chinese market, iPAC Partners Ltd, which publishes the magazine BabyChina – specialized in the babycare sector in China,...
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"China Kids Expo is a key event for foreign companies wishing to enter to the Chinese market"
22/09/2014
China Kids Expo is co-organized by CTJPA and Koelnmesse, and held every October in Shanghai concurrently with the China Toy Expo. Chinese mainland’s largest...
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"The presence of a Spanish representative from the babycare sector in Brussels is important"
08/09/2014
In April, the Spanish Association for Childhood Products ( Asepri) became part of the European Nursery Products Confederation ( ENPC) in order to be aware...
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“Most good toys and games have some educational value for kids”
27/08/2014
- Key4Communications
The Learning Tree is a good example of how independent retailers in the United States are facing its competitors, which are not only malls and big commercial...
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“Exporters really need to have a website and to use social networks actively”
27/06/2014
- Key4Communications
Gregorio Cristóbal Carle, author of Internacionalización, mercados y empresa (ESIC) (“Internationalization, markets and companies”), stresses the...
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Richard Cerdá (JC Toys): "We do not just use the same doll made thirty years ago"
19/06/2014
Richard Cerdá is Vice President of JC Toys, a company specializing in dolls, with offices in Castalla (Alicante), Miami and Hong Kong. Although the company...
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"The main error is to publish the website and to stay at home waiting for orders to arrive"
04/06/2014
- Key4Communications
Marc Juli, General Director of the design and web development studio Elevenwebs, participated in the fourth annual business day of Escodi, dedicated...
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