UsersInterviews Periodicals
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Rovio: “It is our long-term strategy to create cross media experiences”
26/05/2014
Rovio Entertainment knows that is not enough to be present in mobile devices, and this is why it has developed a wide licensing program designed to extend...
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Hans Malmaeus: "All retailers will have to be able to be more efficient and work more online"
28/04/2014
Hans Malmaeus is the President and co-owner of Big Baby, a babycare products retailer from Stockholm, with two stores in the Swedish capital, as well as...
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"With new technologies any business can be closer to its customers"
09/04/2014
Álvaro Gil-Nagel heads the e-commerce business at Famosa, which just opened a new online store that offers all its toys. This web is not just a sales...
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Ibon Maza: "It is very important that retailers raise awareness about the proper installation and use of child restraint systems"
26/03/2014
Sales of child car seats remain stable in Spain, and are even better for the 1, 2, 3 Group systems. Ibon Maza, Communications Director at the Babyauto...
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"There is always a great demand for quality toys and games"
12/03/2014
In the Netherlands big toy chains lead sales, but independent toy stores that are committed to quality products remain important for the industry, as Ineke...
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María Costa: "A combination of physical stores and online sales will be the nature of retail in the near future"
05/03/2014
The Chinese babycare market offers many opportunities and possibilities, as it targets a young audience that wants to provide maximum safety, quality...
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José de la Gándara: "Toys are still seen as a gift for Christmas and birthdays, and families do not take into account their importance for the development of children"
06/02/2014
José de la Gándara, CEO at Famosa, showed us the new developments of the company during the Nuremberg Toy Fair, Spielwarenmesse, for a 2014 in which the...
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Ernst Kick: “Spielwarenmesse wants to become the fun fair for kids from 0 to 9”
03/02/2014
- Key4Communications
The Nuremberg Toy Fair, Spielwarenmesse, aims to become the “fun fair” for products and services aimed at children from 0 to 9, as Ernst Kick, President,...
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Elvira Sanjurjo (Mattel): "Our brands create stories that go beyond toys"
02/01/2014
- Key4Communications
Mattel turned 30 in the Spanish market last November, and continues with its aim of adapting strategies and developments to our market. Elvira Sanjurjo,...
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El Ocho: "TV still makes the difference when boosting a license"
14/11/2013
After 10 years of hard work, El Ocho Licencias y Promociones professionals define the company as dynamic firm where you learn something new about the licensing...
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