UsersTrends Periodicals
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What consumers want in 2015
17/05/2015
- Key4Communications
Today’s customer has changed a lot from the years ago old one: our way to relate has been extremely altered. At this issue, DigitasLBi’s 2015 Connected...
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‘Milennial mothers’ are more hiperconnected
13/05/2015
- Key4Communications
To be a mother is one of the most important decisions in a women life, one of the most substantial period of time which not only affects the sleep time,...
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Consumers want multi-screen experiences, personalisation and social shopping
10/05/2015
- Key4Communications
Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with the average consumer using a total of five devices...
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Brands assign bigger budgets towards content marketing on digital video
06/05/2015
- Key4Communications
Content marketing that leverages digital video is seen as one of the best storytellin mediums by marketers and is garnering bigger, standalone budgets...
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Millennials unlikely to use a company’s product after a poor app experience
03/05/2015
- Key4Communications
New research from Oracle reveals that nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company’s products...
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Baby boomers and millennials share a love for coupons, sales, and bargains
26/04/2015
- Key4Communications
Synchrony Financial's latest report, "Balancing Multi-Generational Retail Strategies," takes a look at the shopping habits of millennials and boomers,...
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Smartphone ownership hits historic high among U.S. millennial moms
21/04/2015
- Key4Communications
The Interactive Advertising Bureau (IAB) and BabyCenter released '2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms', a research report...
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Gaming accounts for only half of the time users spend with game consoles
19/04/2015
- Key4Communications
Just over four years ago, the U.S. video game console audience started to spend more of its console time on non-gaming activities. Today, that trend has...
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94% of connected consumers go online to research a purchase
14/04/2015
- Key4Communications
According to a Euromonitor International's survey, 94 per cent of respondents go online to research a potential purchase, regardless of whether they end...
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Study links in-store Wi-Fi to retail loyalty and sales gains
09/04/2015
- Key4Communications
According to a new research, deployment of in-store Wi-Fi has the most significant positive impact on retail sales and loyalty of any technology initiative....
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