Trends Periodicals
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Cultural diversity and its impact on global consumer markets
02/04/2015
- Key4Communications
Strong migration flows, combined with higher birth rates among minority populations, have led to an unprecedented level of ethnic, cultural and religious...
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Facebook Messenger wants to bring revolution into ecommerce
29/03/2015
- Key4Communications
Facebook has announced significant updates to its platform and especially in its messaging application Messenger in the California-based company’s annual...
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Seven ways to annoy consumers with ads
24/03/2015
- Key4Communications
Social media agency We Are Social conducted a detailed analysis of 670,000 English language Twitter comments about ads over the course of six months in...
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Nearly 80% of small companies doesn't have a mobile app of their businesses
22/03/2015
- Key4Communications
Endurance International Group released the results of a survey of its U.S.-based small business customers. The survey found that a majority of respondents...
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Nearly half of a company’s reputation is attributable to that of their CEO
17/03/2015
- Key4Communications
Research released from global public relations firm Weber Shandwick and KRC Research identifies that chief executive officer engagement and visibility...
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Apply Magic Sauce uses Facebook data to build psychological profiles
15/03/2015
- Key4Communications
The trail of data you leave in your wake when surfing the web can be used to map your psychological profile. Academics at Cambridge University have created...
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Online shoppers demand flexibility in all the process
10/03/2015
- Key4Communications
UPS and comScore released the second Pulse of the Online Shopper Europe study, analyzing what drives an online shopper's full path to purchase. Results...
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2 out of 3 Europeans had a safety breach in their data
08/03/2015
- Key4Communications
Symantec has released a report ( Symantec State of Privacy Report 2015) from a research conducted among 7,000 participants from the European countries,...
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30% of companies' sales are due to their loyalty program
03/03/2015
- Key4Communications
30% of sales of a brand are due to their loyalty plan, according to the study "Measurement of the effectiveness of loyalty programs" of the market analysis...
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69% of Spanish eCommerce businesses are SMEs
01/03/2015
- Key4Communications
Small and medium enterprises represent nearly three quarters of the total digital business, at least in terms of turnover is concerned, as the fork from...